45
jennov
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great140.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great¥1.3M¥1.3M/yr · 14K searches
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad¥18378.34avg listing price — sweet spot $15–$100
Price range
Bad¥3454.42–¥33931.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price