59
g1/2
Launch itA $1.0M/yr market growing +15.3% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great177.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great¥1.0M¥1.0M/yr · 25K searches
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad¥663.15avg listing price — sweet spot $15–$100
Price range
Bad¥280.22–¥1802.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price