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51

fy-08pd9

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 81Growth 52Conversion 63Competition 22Returns 98Price range 0Avg price 0Brand share 0Review moat 78Quality gap 80

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Great¥1.2M

¥1.2M/yr · 6K searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great434.23

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+23.5%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad¥3357.48

avg listing price — sweet spot $15–$100

Price range

Bad¥1620.82–¥5012.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

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