57
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Worth a lookShows a $30.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible¥30.1M¥30.1M/yr · 131K searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great181.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Avg price
Bad¥3728.14avg listing price — sweet spot $15–$100
Price range
Bad¥483.40–¥9629.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price