62
91px-52e
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible¥3.5M¥3.5M/yr · 13K searches
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Great270.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Avg price
Bad¥2089.16avg listing price — sweet spot $15–$100
Price range
Bad¥1086.63–¥4927.68cheapest to priciest tracked listing — scored on the share inside $15–$100