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ホース 20m
Launch itA $17.7M/yr market growing +84.4% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible¥17.7M¥17.7M/yr · 187K searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+84.4%90-day search growth — must beat 0% to launch
Competition
Great31%top-5 click share — an open shelf
Review moat
Good1,084.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad¥3277.07avg listing price — sweet spot $15–$100
Price range
Bad¥996.21–¥11275.61cheapest to priciest tracked listing — scored on the share inside $15–$100