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69

マスカーテープ 1100

Launch it

A $22.7M/yr market growing +31.3% this quarter with returns at 0.3% — clears our launch bar.

Market size 100Growth 57Conversion 56Competition 73Returns 99Price range 0Avg price 0Brand share 67Review moat 57Quality gap 95

Market size

Incredible¥22.7M

¥22.7M/yr · 351K searches

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Good+31.3%

90-day search growth — must beat 0% to launch

Review moat

Good1,231.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Avg price

Bad¥1375.87

avg listing price — sweet spot $15–$100

Price range

Bad¥169.34–¥13897.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Japan niche tracking, マスカーテープ 1100 is a ¥22.7M/yr Amazon Japan market (351K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 69/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

マスカーテープ 1100 market data

Units sold / yr
25K–30K
avg 750–1,000/product
Revenue / yr
¥34.4M–¥41.3M
units × avg price
Conversion rate
4.7%
Avg BSR
#37
Page quality
0%
Prime
75%
Sponsored
56%
Out of stock
25.7%
Avg brand age
50 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

62

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

31%

  • アイリスオーヤマ(IRIS OHYAMA)39%
  • ハンディ・クラウン(Handy Crown)8%
  • しゅっぴんぱんだ7%
  • ノーブランド品6%
  • Rimikuru5%
  • ヤマト4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.3% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 58.9×

Top マスカーテープ 1100 search terms

  • マスカーテープ111K/yr
  • マスカー57K/yr
  • ますかーテープ40K/yr
  • マスカーフィルム34K/yr
  • ますかーテープ 110019K/yr
  • マスカーテープ 110016K/yr
  • コロナマスカー9K/yr
  • 養生シート テープ付き7K/yr
  • マスカーフィルム 食べこぼし6K/yr
  • マスカー テープ6K/yr
All search terms

Top マスカーテープ 1100 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%¥909K8%¥1.8M12%¥2.7M16%¥3.6M1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about マスカーテープ 1100

What buyers praise and complain about, mined from review topics.

What buyers love

使用の容易さ45%

“使える. 問題なく使えます。”

接着性/粘着性12%

“静電気でボディに貼り付き便利です”

清掃の容易さ8%

“養生が手早くきれいにできる”

総合品質6%

“良い商品です”

コストパフォーマンス6%

“安価でも、使い勝手良し!!”

握り心地2%

“押さえがきくので、素人でも使いやすいと感じた。”

広告と実際の製品の違い2%

“期待通りの品物でした。”

伸縮性/拡張性/弾力性2%

“しっかりカーブもカバーできる”

加熱2%

“暖房が効きます!!”

保管容量2%

“たくさんあるので存分に使えます”

What buyers complain about

接着性/粘着性27%

“テープ跡もつきません”

コストパフォーマンス10%

“もっと安いの見つけちゃった”

広告と実際の製品の違い10%

“商品説明と違う粗悪品”

総合品質10%

“商品説明と違う粗悪品”

使用の容易さ9%

“使いずらかった”

強さ8%

“ビニールが弱過ぎる破けやすい”

サイズ全体8%

“長いサイズは買い. サイズが長くなると急に高くなるマスカーテープがこの価格で買えるのは助かります。”

厚み6%

“ビニールが薄い”

機能全体2%

“風が吹いていると邪魔で使い難い”

清掃の容易さ2%

“汚れたら張り替える。”

Top return reasons

広告と実際の製品の違い43%
サイズ全体15%
エシカルトレード/フェアトレード10%
互換性-全体5%
使用の容易さ5%
商品の状態5%
総合品質5%
機能全体5%
ペイントの品質5%
3%

Common questions

Is マスカーテープ 1100 profitable to sell on Amazon Japan?
The niche generates ¥22.7M/yr across 36 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +31.3%. Flapen's verdict: Launch it (69/100).
How competitive is the マスカーテープ 1100 niche?
19 brands and 62 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in マスカーテープ 1100?
Top complaints mined from reviews: 接着性/粘着性, コストパフォーマンス, 広告と実際の製品の違い. The return rate is 0.3%.
When does demand for マスカーテープ 1100 peak?
Demand peaks in May–Jun–Jul; the busiest month runs 58.9× the quietest.
What does it cost to enter the マスカーテープ 1100 niche?
Listings span ¥169.34–¥13897.48; the average listing price is ¥1375.87 (sweet spot $15–$100). The average incumbent carries 1,231 reviews — the moat a new listing must climb.