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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great€945K€945K/yr · 2.6M searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€5.35–€17.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad14,129.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand