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39

yogatasche

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Soft demand (-33.4% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 8Conversion 14Competition 76Returns 29Price range 77Avg price 90Brand share 40Review moat 75Quality gap 48

Avg price

Great€20.94

avg listing price — sweet spot $15–$100

Price range

Great€9.10–€35.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good516.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€46K

€46K/yr · 204K searches

Growth

Bad-33.4%

90-day search growth — must beat 0% to launch

Products