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tennisbälle

Launch it

A $1.3M/yr market growing +48.5% this quarter with returns at 0.3% — clears our launch bar.

Market size 83Growth 68Conversion 90Competition 22Returns 99Price range 56Avg price 40Brand share 0Review moat 37Quality gap 52

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.3M

€1.3M/yr · 1.1M searches

Growth

Good+48.5%

90-day search growth — must beat 0% to launch

Price range

Good€4.57–€28.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€10.80

avg listing price — sweet spot $15–$100

Review moat

Okay2,834.77

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products