39
target tor
Skip itSoft demand (-64.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€66.42avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€282K€282K/yr · 59K searches
Price range
Okay€20.47–€222.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,516avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-64.4%90-day search growth — must beat 0% to launch
Signals High Price