38
tacx
Skip itSoft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,035.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€209.61avg listing price — sweet spot $15–$100
Market size
Bad€96K€96K/yr · 45K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad€9.65–€839.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-45.2%90-day search growth — must beat 0% to launch
Signals High Price