49
sz stange
Skip itSoft demand (-11.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great€47.10avg listing price — sweet spot $15–$100
Review moat
Good606.22avg incumbent reviews — the moat a new listing must climb
Price range
Good€22.36–€136.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€117K€117K/yr · 125K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.7%90-day search growth — must beat 0% to launch