57
springseil
Launch itA $1.2M/yr market growing +7.4% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great€1.2M€1.2M/yr · 1.5M searches
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good€12.14avg listing price — sweet spot $15–$100
Price range
Okay€4.72–€24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,644.5avg incumbent reviews — the moat a new listing must climb