soft flask
Worth a lookShows demand growing +134.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+134.8%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good632.82avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good€6.32–€24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.17avg listing price — sweet spot $15–$100
Market size
Okay€107K€107K/yr · 215K searches