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schwebebalken
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great254.14avg incumbent reviews — the moat a new listing must climb
Avg price
Great€71.58avg listing price — sweet spot $15–$100
Price range
Good€24.89–€142.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay€148K€148K/yr · 283K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale