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Skip itSoft demand (-49.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good790.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.52avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Bad€3.12–€17.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€9K€9K/yr · 32K searches
Growth
Bad-49.7%90-day search growth — must beat 0% to launch