57
reflektoren fahrrad
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+36.3%90-day search growth — must beat 0% to launch
Market size
Good€449K€449K/yr · 967K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,123.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€6.46avg listing price — sweet spot $15–$100
Price range
Bad€2.56–€16.67cheapest to priciest tracked listing — scored on the share inside $15–$100