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Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible€36.24avg listing price — sweet spot $15–$100
Price range
Great€11.95–€76.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great383.5avg incumbent reviews — the moat a new listing must climb
Growth
Great+72.3%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€29K€29K/yr · 77K searches
Brand share
Bad99%top-5 brand share — brand-locked demand