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putting matte
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€70.53avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good€38.84–€133.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,622.3avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Market size
Bad€73K€73K/yr · 78K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf