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poc helm mtb
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€80.45avg listing price — sweet spot $15–$100
Review moat
Great434.27avg incumbent reviews — the moat a new listing must climb
Price range
Good€20.74–€131.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay€177K€177K/yr · 379K searches
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand