49
po trainer
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great273.14avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good€125.54avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay€122K€122K/yr · 61K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Price range
Bad€7.87–€798.38cheapest to priciest tracked listing — scored on the share inside $15–$100