46
leash sup
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+809.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great311.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.44avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€5.67–€15.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€9K€9K/yr · 14K searches