49
kurzhantelstange
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great€47.72avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,218.3avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€153K€153K/yr · 66K searches
Price range
Okay€11.61–€349.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand