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Worth a lookShows demand growing +139.8% this quarter, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Growth
Incredible+139.8%90-day search growth — must beat 0% to launch
Review moat
Great261avg incumbent reviews — the moat a new listing must climb
Avg price
Great€89.34avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good€18.14–€147.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€294K€294K/yr · 270K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand