53
klapprad
Worth a lookShows low returns (0.3%), but weak search conversion (0.2%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great408.76avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay€192K€192K/yr · 453K searches
Avg price
Okay€264.55avg listing price — sweet spot $15–$100
Price range
Bad€5.52–€580.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale