56
hecht rute
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great€48.84avg listing price — sweet spot $15–$100
Review moat
Great308.02avg incumbent reviews — the moat a new listing must climb
Price range
Good€10.93–€125.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Bad€13K€13K/yr · 220K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale