36
hangboard
Skip itSoft demand (-29.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible79.33avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€61.19avg listing price — sweet spot $15–$100
Price range
Great€29.11–€109.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad€57K€57K/yr · 74K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-29.2%90-day search growth — must beat 0% to launch