62
fahrradkette
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good€14.45avg listing price — sweet spot $15–$100
Review moat
Good1,107.84avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.91–€28.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Market size
Good€279K€279K/yr · 411K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality