49
ems
Skip itPrices mostly outside the sweet spot ($20.77–$1690.00) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great€1.2M€1.2M/yr · 298K searches
Avg price
Good€148.76avg listing price — sweet spot $15–$100
Review moat
Good1,445.04avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Price range
Bad€20.77–€1690.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price