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dart flight
Skip itSoft demand (-60.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,293.27avg incumbent reviews — the moat a new listing must climb
Market size
Okay€156K€156K/yr · 724K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad€8.75avg listing price — sweet spot $15–$100
Price range
Bad€4.24–€15.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-60.8%90-day search growth — must beat 0% to launch