52
chalk
Worth a lookShows low returns (0.2%), but soft demand (-9.9% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.57avg listing price — sweet spot $15–$100
Price range
Okay€4.25–€25.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,813.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€129K€129K/yr · 139K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand