45
beinpresse
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great481.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good€280K€280K/yr · 172K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Avg price
Bad€428.55avg listing price — sweet spot $15–$100
Price range
Bad€18.30–€1373.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale