40
ballettstange
Skip itSoft demand (-35.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great141.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great€76.81avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€33.14–€246.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€80K€80K/yr · 111K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Signals High Price