50
balance board
Worth a lookShows a $2.6M/yr market, but soft demand (-11.8% this quarter) keeps it on the watch list.
Market size
Incredible€2.6M€2.6M/yr · 1.8M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great€70.12avg listing price — sweet spot $15–$100
Review moat
Good1,181.42avg incumbent reviews — the moat a new listing must climb
Price range
Good€16.17–€168.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Signals High Price