51
balance ball
Worth a lookShows a sweet-spot price point ($55.93 avg), but soft demand (-13.9% this quarter) keeps it on the watch list.
Avg price
Great€55.93avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay€248K€248K/yr · 185K searches
Price range
Okay€12.02–€204.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,977.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Signals High Price