56
airtrack
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€72.56avg listing price — sweet spot $15–$100
Review moat
Good631.11avg incumbent reviews — the moat a new listing must climb
Market size
Good€704K€704K/yr · 2.1M searches
Price range
Good€27.08–€145.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price