44
49ers
Skip itSoft demand (-42.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€27.79avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great€5.03–€76.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good702.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€50K€50K/yr · 126K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch