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zoro
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great€19.97avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great€1.87–€80.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good802.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay€122K€122K/yr · 508K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand