48
zauberhut
Skip itSoft demand (-62.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great381.52avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good€5.15–€31.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good€12.05avg listing price — sweet spot $15–$100
Market size
Bad€33K€33K/yr · 58K searches
Growth
Bad-62.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand