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wer ist es spiel
Worth a lookShows low returns (0.9%), but soft demand (-17.5% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great232.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good€280K€280K/yr · 813K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.74avg listing price — sweet spot $15–$100
Price range
Okay€4.93–€20.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier