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38

voodoo puppe

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Soft demand (-27.2% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 11Conversion 53Competition 23Returns 96Price range 55Avg price 36Brand share 38Review moat 80Quality gap 33

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great396.8

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.00–€26.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Avg price

Okay€10.35

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad€75K

€75K/yr · 166K searches

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

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