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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great€15.06avg listing price — sweet spot $15–$100
Price range
Good€8.77–€27.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,422.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad€83K€83K/yr · 257K searches
Brand share
Bad97%top-5 brand share — brand-locked demand