45
thors hammer
Skip itSoft demand (-34.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€26.00avg listing price — sweet spot $15–$100
Price range
Great€7.67–€121.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good624.94avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€68K€68K/yr · 171K searches
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier