45
teufelshörner
Skip itSoft demand (-86.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great131.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Avg price
Bad€6.89avg listing price — sweet spot $15–$100
Market size
Bad€54K€54K/yr · 200K searches
Price range
Bad€3.25–€16.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-86.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand