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teddybär
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but soft demand (-30.1% this quarter) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great€18.71avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great€4.24–€64.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,997.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay€208K€208K/yr · 793K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand