58
strohhut ruffy
Worth a lookShows a thin review moat (138 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great138.43avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great€20.10avg listing price — sweet spot $15–$100
Price range
Great€8.31–€55.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+64.0%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad€53K€53K/yr · 74K searches