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steckspiel
Skip itSoft demand (-34.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.82avg listing price — sweet spot $15–$100
Price range
Okay€7.30–€22.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,729.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€88K€88K/yr · 376K searches
Growth
Bad-34.6%90-day search growth — must beat 0% to launch