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steckenpferd
Skip itSoft demand (-14.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€30.03avg listing price — sweet spot $15–$100
Price range
Great€13.95–€56.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great355.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€99K€99K/yr · 171K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.5%90-day search growth — must beat 0% to launch