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stapelturm
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Avg price
Good€13.89avg listing price — sweet spot $15–$100
Price range
Good€5.73–€32.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,055.24avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€89K€89K/yr · 294K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch